|About the Book|
As a small business owner, you know you need to grow. You need more revenue to offset overhead. You need efficient operations to make a profit on every unit. No has to tell you small business operates on the edge. There’s no cushion. You see it everyMoreAs a small business owner, you know you need to grow. You need more revenue to offset overhead. You need efficient operations to make a profit on every unit. No has to tell you small business operates on the edge. There’s no cushion. You see it every day.You know it’s risky to remain unchanged. Competitors pass you by. Customers move away. Technology enables alternatives to your methods. But change is risky too, and resources are tight. Every small business owner asks “How can I make the right decisions to build size and profits?”Which path to growth makes the most sense for your business? Which has the best balance of risk and return on investment? When you choose a path, how can you make the most of it?This book has your answers: dozens of practical techniques, clearly-explained and proven by experience. Business Techniques for Growth helps you see opportunities and manage risk to grow your business based on prudence, not passion.This is a how-to-do-it book using everyday language to examine all the levers to grow profits, from revenue to employee performance to operations improvement. Plus, it offers practical tips for negotiating and decision-making, and closes with a guide to selling a small business.It’s designed as a “toolbox” for hands-on owner-managers, so they can jump directly to a topic to find a proven technique. They can return again and again for more solutions as their business evolves.This book builds on Gray’s first book, Business Techniques in Troubled Times: A Toolbox for Small Business Success, designed for start-ups. This new book continues the thread, targeting the need to build a sustainable and growing bottom line. Together, the two books form an invaluable set of clearly-explained real-world-tested solutions for growing a small business.